The tradition of hand block printing is preserved
in the Anokhi line.
Through Faith Singh, Anokhi's British designer, this ancient textile art
has been revived in modern designs and exotic patterns, ranging from
pastel florals to dramatic geometrics. Unique designs, block-printed
cotton textiles, and superb hand construction are Anokhi's signature in
the design world.
Anokhi is well known for its success in preserving
and
revitalizing traditional textile skills, and for its involvement with
educational and social projects in Rajasthan, India, where the company
is based and its products produced.
Anokhi hand block printing, on the highest quality
pure cotton, begins
with handmade teak printing blocks. For each scarf pattern, the printer designs from one to thirty print blocks, each of which takes
two days to carve.
Printers stamp every three-meter block of cloth
approximately one thousand times.
All the embroideries and decorative
stitching are
done by hand, mostly by the Meghwal community
in the
district of Barmer, in the Thar desert region
of Northwest India.
Anokhi first appeared in London in 1970.
Printing is done twice yearly in limited collections.
